Running an online business definitely has its appeal, but it also comes with its own set of challenges. The truth is, starting a business of any kind is hard work. While some may think of the internet as a get-rich-quick scheme, basic business principles still apply.
In reality, “online” is just a channel that connects businesses to people. It’s a powerful tool that lets you reach anyone from anywhere in the world. But creating a business with it is still about connecting the right customers with the right offering.
Wondering what some good online business ideas are? Browse the following list to find the best business idea for you.
1. Start your own clothing line
If you have some designs in mind and a little bit of time on your hands, you can get your clothing company off the ground.
If you already own a Shopify store, you can set up your own clothing line using Oberlo, Printify, Printful, or a similar product-sourcing app. Each automatically links your store to apparel printers and clothing manufacturers. They also handle every step of the retail fulfillment process for you, giving you the freedom to design and ship a wide range of pieces right out of the gate.
2. Launch a dropshipping store
Think you need a warehouse full of inventory to run your own business? Think again! Dropshipping is a great way to start a business on a budget. You can hit the ground running by sourcing a pre-existing product from a supplier and having them take care of things like packaging and fulfillment.
This process lets you skip over a lot of obstacles that might be standing in the way of you starting your own business. More importantly, it eliminates the risk of finding out there’s no market for your product after placing a huge order with a manufacturer or supplier.
3. Sell your art online
Whether you’re a painter, photographer, or musician, there are plenty of ways to start an online business and turn your latest masterpiece into a source of revenue with a beautifully designed ecommerce website.
If painting or photography is your forte, you can sell your work as prints, canvases, and framed posters using Printify or Printful. This is a fantastic way to turn your art into something tangible that people can take home and integrate into their space. Is music your thing? You can sell your beats, songs, samples, and more as digital products.
Just take a look at The Drum Broker, the largest online drum sample business in the world. It created a successful and sustainable business model with the help of apps like FetchApp and ShipStation.
4. Become a freelance writer, designer, or developer
Writers, developers, and graphic designers can start a business based on their talents. As a freelancer, you’ll be able to put your skills to good use by helping people across the world with their projects (while making some money yourself, of course).
Freelancing doesn’t mean committing to months-long projects that eat away at your free time. You can easily pick up bite-sized tasks that fit your schedule.
To find people that need your help, try freelancing marketplaces, like Upwork and Fiverr.
5. Teach an online course
Teaching an online course is a low-investment business idea for generating passive income. All you need to do is put together a video walkthrough explaining a subject you’re familiar with and then host it on your own personal website.
Although it requires effort up front, if you manage to design a popular, high-value video tutorial series, you would make money on an ongoing basis as people continue to enroll in your course.
To start creating your first online course, brainstorm a topic that you know well enough to teach someone how to do from scratch. This can be literally anything—music production, social media marketing, web development, you name it.
Next, you’ll want to grab a screencasting app, like ScreenFlow, to record your screen and voice while you walk your students through your tutorial. ScreenFlow also comes with a built-in video-editing suite, letting you shoot and cut your videos all on the same platform.
6. Flip your thrift store finds
If you love hitting up thrift stores and hunting down great deals, then one great ecommerce business idea is to sell your second-hand treasures online.
Your potential customers want to buy cool stuff, but they don’t want to dig through old soccer jerseys and braided belts to get their hands on that one amazing find. Take advantage of this by positioning yourself as a trustworthy curator who can go out and uncover those great vintage pieces for others.
7. Publish your own book
It’s OK to admit it: you’ve thought about publishing your own book someday. While seeing your name on a list of bestsellers might seem like a pipe dream, it’s actually not that far out of reach.
It doesn’t matter if it’s a science-fiction novel, a marketing guide, or a children’s picture book, there are now plenty of options for successfully self-publishing your work. These include releasing your writing as an ebook with the Digital Downloads app to on-demand printing services like Blurb and CreateSpace.
To sell ebooks through your online store, install the Digital Downloads app and you’ll instantly be able to stock digital files as products. Once purchased, your ebooks will be sent to your customers via email or as a direct download link.
If you choose to sell physical copies of your book, you’ll just need to place an order with Blurb or CreateSpace whenever your work is purchased. They’ll custom print your book and handle the entire storage and fulfillment process.
8. Start a blog
Blogging has come a long way since its inception. What was once a virtual journal has now turned into a marketing and even a monetization tool.
Whether you make money from publishing sponsored posts, hosting third-party ads, or selling your products, a blog is a great online business idea you can start at home.
The key to starting a successful blog is to focus on building an engaged, loyal audience. When you start with an audience-centric approach, you’ll cultivate a community that trusts you. And when you can earn trust, you can start to drive revenue.
That’s how Mr. Money Mustache started his popular personal finance blog. What began as a movement has turned into a successful business that’s earned national media coverage.
9. Become a virtual assistant
Are you super organized and love working behind the scenes? If so, you might be the perfect candidate to start a virtual assistant (VA) business.
A VA helps entrepreneurs, businesses, and executives organize their personal and professional lives. There’s a broad spectrum of duties, ranging from appointment scheduling to basic marketing management and everything in between. And everything is done online.
10. Try your hand at being an influencer
Influencer marketing has exploded on the marketing scene, and though consumers are becoming more savvy, there are still plenty of business opportunities to be had.
Because influencers have gotten in hot water for dishonest practices, there’s been a movement toward micro-influencers—profiles with smaller but more engaged followings. Good news: you don’t need millions of followers to earn money on Instagram.
11. Build apps and websites
If you’re tech savvy, acquire some coding skills and start building. Whether it’s mobile apps, Shopify apps, or websites, you can create digital products for purchase or as a service provider.
For example, you can create a custom Shopify theme template and sell it to merchants looking for an affordable DIY approach to designing their website. Or work with clients directly to build websites and apps tailored to their specific needs.
12. Launch a podcast
If you like the sound of your own voice, consider recording it for a podcast. Podcasts are a great home business idea with multiple monetization options, similar to starting a blog.
Here’s what you need to start your podcast:
– A high-quality microphone
– Audio recording software
– Call recording software
To promote your podcast, consider collaborating with prominent figures as guests on your show. Encourage listeners to leave reviews and share your podcast with their friends and family.
13. Become an affiliate marketer
Affiliate marketing is when you recommend a product or service by sharing it on a blog or social media to your email list, on your website, or on other channels. You earn a commission each time someone converts through your unique referral link or code.
Find an affiliate program that suits your interests, personal brand, and target audience. Affiliate Future, ShareASale, and FlexOffers are a few examples. Amazon has its own affiliate program, and you can also check out the Shopify Affiliate Program.
Once you’ve signed up, start sharing. Create social media posts, blog articles, emails, and other content about how great the product or service you’re promoting is. Don’t oversaturate your audience with ads, otherwise you risk coming across as spammy or inauthentic.
14. Develop a niche product
If you recognize an opportunity in a certain niche, you might be on to your next successful online business idea. Niche products cater to a unique audience. When done well, they serve a specific community.
Niches could be based on industry, demographic, price point, geography, values, product attributes, and more. Really, a niche could be anything specific enough to target a small group of potential customers. For example:
– Conscious consumers: think vegan, sustainable, and eco-friendly products and brands.
– Pet owners: you could even drill down by pet type.
– Remote workers: these professionals have specific attributes different from the traditional office worker.
15. Create handmade goods
If you’re particularly crafty, selling handmade products would be a great ecommerce business idea for you. Whether you make jewelry, picture frames, or furniture, one business idea is to monetize your craft skills and sell products online.
While you can use platforms like Craigslist or Etsy, your own online store will give you more control and make it easier to track and fulfill orders.